iPhone

How a rural people step into the city, the first step is using iPhone.

At the beginning I request my mom to order iPhone4 because it can trade a good price in China. But yesterday I suddenly feel like I am a geek, completed Engineer Bachelor Degree and working as a Engineer but never keep in touch with technology. I have never played with iPhone, iPad, iPod, iTouch, I have no idea how to download updated music from internet, I have no idea how to use Google Map by mobile phone, I can contact any night time taxi in emergency.

So yesterday I talked with my mom, "Instead of selling the iPhone4 from China, I better use it now to catch up with the world.""EXACTLY. You are such a uncle-style man. You know nothing about the world. Even my old colleagues know how the technical trend changing..."My mom replied loudly and immediately.

Big stun and change, this is my style.

This is what I want to say here. Apple really did a great job on promotion, especially in HongKong. People are so addicted on Apple products, they are not simply buy it to show off, they also spend very long time to learn those features and functions and treat it as a treasure. On marketing strategy, Apple not just earn enormous money but they do a unbreakable "inception" on every human being head. Once people accept that you are one of the member from the family, they will try whatever they can to protect you and give the best to you. They will offer you the best security, education, entertainment and clothing to make you feel happy. Just like people will buy different cases and accessories to decorate their iPhone babe. This is what I haven't seen for a long time nowaday business from the begin with nothing until successfully take captive people during this quick society. Amazing! This is really a stunning story for me to learn because I am also being one of them.

Magician 2

Interesting. Magic class always can give me surprise.

Just two hands and a stack of card can have a lot of surprise.

The show is always fun, but there is a technique, "magician choice", makes me feel stunning. It is different with "misdirection", it is about no matter what the audience chooses, it's also the "magician choice" or I should say people will just follow "magician choice" and nobody alert that they are mislead.

This is really a good course to develop our brain, I think I am going to apply for advance course shortly.

This is life

Hi Mandy, Michelle,

What you are talking is about PP and MP stage. R&D will release official BOM for PMC to monitor the materials status.

As I know that PMC is not responsible to monitor the materials status in ES and EP stage, so R&D have to take the responsibility to take care all these un-confirmed items. Before create a BOM, we have a E-BOM as a transition buffer for ES and EP stage to make sure all these items are qualified then put into official BOM. This is our general practice.

Right now the situation is Customer provides a very short developing period for us, it is hard for you to monitor the status because there is no BOM, it is also hard for us to convince ourselves to qualify all the items without testing. According to our experience, it must be a lot of changes during ES and EP stage (otherwise we don't need different stages),but nobody will care the internal process time how long to revise a single item but just keep pushing R&D to fulfill customer's request. Therefore, in order to minimum the risk for wasting manpower and time, we have to have analysis first, that's mean ES and EP, then release official BOM.

OK, solution.

Customer confirmed 90% materials are fixed especially PCB at this moment (ZERO change), then we will release FO BOM.
MKT input item by item due to customer wants to buy first but also don't want to approve the item, risk is too high for R&D.
R&D release FO BOM now, but MKT and customer and top management have to understand that EP and PP must be delay from now on if there are any changes. We really need time to process the huge workload if there are any changes, we are not magician.